By KATHLEEN JENNINGS, AP Uber is considering bringing back the “black car,” the iconic red sedan that was the backbone of its U.S. service and whose iconic “green” symbol is a symbol of the company’s sustainability.
The carmaker is planning to unveil a new model at a car show in New York later this month, a source familiar with the matter told the AP on Thursday.
It’s unclear how many of the existing fleet will see a return, and it’s not clear whether the new car will be made by Tesla or a competing company.
Uber has already been criticized by some in the industry for its poor safety record and for its aggressive price hikes and labor costs.
The company recently hired an outside consulting firm to investigate how it could improve its safety record.
Uber, based in San Francisco, has faced intense criticism for a series of scandals including allegations of sexual harassment, the disappearance of two women who went missing and the death of a driver who was in a car accident.
Uber was fined $1.6 billion by the California Department of Motor Vehicles in December after it was found to have improperly collected and sold tickets to people who were illegally using the app to illegally operate.
It was also fined $25 million by the Transportation Security Administration after an Uber driver was killed in Chicago.
The California company has said it will not be able to immediately return to operating without changes.